Right now, if this bill became law, it would only affect the major players of web-based video. But, it could eventually filter down to smaller operations as well. Some web sites like YouTube use voice recognition software to produce closed captioning, but it is still very inaccurate. To manually transcribe one hour of video costs approximately $90 (this works out to about $1.50/min). And, there are some technical hurdles that must cleared to synchronize the text with the video.
The Federal 508 web site accessibility guidelines state the following for multimedia content:
(b) Equivalent alternatives for any multimedia presentation shall be synchronized with the presentation.
(k) A text-only page, with equivalent information or functionality, shall be provided to make a web site comply with the provisions of this part, when compliance cannot be accomplished in any other way. The content of the text-only page shall be updated whenever the primary page changes.
All web content authors should keep this issue on their radar, as it is certainly going to become a bigger one as web video becomes more and more popular.
Here are the 4 reasons why you absolutely should create a listing on Google Places for your business:
While setting up your Google Places listing is fast and easy, I would strongly recommend that you not “set it and forget it”. You or someone in your company should review the descriptions, email address, photos, and coupons in your listing to be sure they continue to be accurate and timely.
By placing this custom search box on your home page you can attract visitors who are looking to do targeted keyword searched for topics relative to your expertise.
Setting up a custom search engine in Google requires that you have a Google account. From the Custom Search home page you simply follow the screens to name and customize your search. If you are a qualified not-for-profit or an educational organization you can even suppress the Google text ads that appear on your search results pages.
In addition, you can customize the look and feel of the results page to reflect your branding.
Google’s Custom Search service is free and is different from their Site Search service which is a hosted, fee-based product that Google offers to businesses.
While Google has offered a captioning service for videos uploaded to YouTube for a few years now, it still required video owners to add the captioning tracks manually. As a result the majority of videos on YouTube don’t have them and they are therefore inaccessible.
Yesterday, Google announced a new automatic captioning service for YouTube. Google is using their speech recognition software to allow video owners to automatically add video captions to their videos. This new service works by having the video owner upload a text file of the speech in their video. Google’s speech recognition software matches the text to the audio track and outputs the caption to the video. Since speechrecognition technology is still evolving Google is rolling out this service to a select few partners first. National Geographic and PBS are two that will test this new feature on their YouTube channels.
This new feature should significantly lower the barrier for video owners to add captions to their videos and allow a large segment of the Internet public to make use of those videos. If that weren’t reason enough, it will also improve the search rankings for videos that include captions.
To link to a certain time on a Youtube video requires you to edit the link that Youtube gives you. But first, you need to find the time in minutes and seconds. Here are the steps to follow:
Your new URL will look like this http://www.youtube.com/watch?v=b697zb#t=2m32s. You can use this new URL in your web site or blog, and when a visitor clicks that link the video will start playing at your designated time.
The story goes like this, Amanda was living in an apartment complex in Chicago. Apparently she wasn’t happy about the condition of her apartment because she posted the following comment using her Twitter account – “Who said sleeping in a moldy apartment was bad for you? Horizon Realty thinks it’s okay.”
Horizon Realty, the property manager for the apartment complex filed a $50,000 lawsuit for libel. Their claim is the statement is false and even though the tweet was deleted and Amanda’s Twitter account removed, they are still pursuing the matter.
It seems like the lesson here is pretty simple, be careful what you say online, if you can’t back it up you are opening yourself up to the same legal problems as if you printed it in the newspaper!
1. Good, well-written content.
As the saying goes “Content is King”! For the most part people don’t come to your web site to be entertained, they are usually looking for information about topics that interest them. Spend more time on your writing as opposed to make your site flashy. There are exceptions of course, sites like TV.com, ComedyCentral.com and others are in the entertainment business. However, even for sites like these good, well-written content is must.
2. Think about what people are searching on.
If you want your pages to rank well you need to write about what people are searching on. All of the major search engines will let you see the latest searches on their sites. For Google searches go to Google’s Insight page. You can use tools like this one to look at topics within your area of expertise. You can also begin to build a list of keywords that we will need later.
The topic of keyword development will be the subject of future post. For now just create your own list of keywords that relate your industry.
3. Mind your HTML
While you don’t have to be a skilled web developer to optimize your pages, you should mind a few basic HTML code practices that affect search engines, namely:
When talking about SEO there are two types of links we want to pay particular attention to because they will improve our rankings.
As you can see optimizing your pages for search engines is not a difficult thing. This list is not all there is to the topic of SEO, but if you can do the basics well you will notice a difference not only in your search engine rankings but also in the usability of your pages by your visitors.
You may not know exactly what a QR code is but chances are you have seen them. QR Codes are those black-on-white square figures that we have all seen in newspaper advertisements, in store displays, on web sites and even on buildings. These codes have become a mobile-friendly way to get offline people to access online resources.
A QR code, short for Quick Response code is a two-dimensional barcode that is readable by barcode scanners and cell phone cameras using specialized software (or apps). When you scan a QR code with your cell phone camera you can be sent to a web site, sent a text message, prompted to dial a phone number or asked to view a message.
Marketers are using QR codes to offer specials deals, discounts and other interactive campaigns. QR codes also allow the marketer to track the success of their campaigns much easier than traditional advertising.
Here are some examples of how businesses can use QR codes:
As you can see the possibilities are limited only to your imagination.
WHAT YOU NEED TO GET STARTED
To get started you first need a way to generate your QR codes. Fortunately there are several free QR code generators online. Take a look at http://qrcode.kaywa.com/ and http://delivr.com/qr-code-generator. Both sites are easy to use and self-explanatory. After you create your QR code you need to save it, and either print it or upload it to your web site.
Next, you will need to install a barcode scanning program or app on your smartphone. For iPhones and Android phones take a look at http://redlaser.com/. For Blackberry users check out the ScanLife app in the Blackberry App Store. Once you get your scanning app loaded you can not only view other QR codes, but you can also test the ones you create.
If you decide to use your QR code to send someone to your web site, make sure the page you are using is mobile-optimized otherwise you will likely lose visitors very quickly!
Lastly, the most important part of promoting your business or event with a QR code is to make sure that whatever you are offering is worthwhile and valuable to your visitors. For instance, don’t make the mistake of just sending visitor’s to your home page. For a quick example scan our QR code below.