Use web video to market your business

Every minute, 24 hours of video is uploaded to YouTube! And, 2 billion videos are watched every day. With statistics like this, it is obvious that web videos are a powerful way of  marketing your products and services. For most business owners creating a video can be a daunting task. Fortunately, the technology has evolved such that creating videos for the web is easier and more cost efficient than ever before. Below are the steps you need to take to create an effective marketing video for your business.

  1. Determine the story you want to tell based your unique selling proposition.
    It is important that your video not just be a regurgitation of your sales info. You must intrigue and capture your visitors attention within the first 10-15 seconds of your video, otherwise your visitors will simply click away. Telling a story in video could be done with people actually using and benefitting from your products or services, or it could done with an instructional approach. Whichever you decide, keep your video short. Statistics show that most visitors will only watch about 2-3 minutes of a video before they go elsewhere. Lastly, don’t forget to include a strong call to action in your video.
  2. Script your video. Once you have a concept for your video you need to script it or storyboard it so that you can think through what pieces you will need to actually produce your video. You may decide that parts of your video will be done with photos, short video clips, or plain text. And, you will want to gather some background music for the non-speaking parts of your video.
  3. Produce your video. Once you have gathered all the various assets for your video, including shooting whatever video clips you need, you will need to bring produce your video using some video editing software. Basic video programs like iMovie (MAC) and Movie Maker (Windows) are free and come bundled with your operating system. For simple videos these programs will probably work fine. However, for more sophisticated effects you may need to consider investing in higher-end programs like Adobe Premiere, Final Cut Pro or SONY Vegas.
  4. Save your video for the web. Videos produced for the web must be saved in a format that is conducive to web viewing. Don’t make the mistake of trying to upload a video in a raw format like .mpeg. While HTML5 is expected to change the landscape for web videos, currently Flash is still the industry standard for web videos. Flash videos download quickly, can be viewed on both MACs and PCs and Flash comes bundled with most Internet browsers.
  5. Upload your video. Once your video is complete you need to upload it to various web sites so visitors can find it. In addition to sharing your video on your own web site (either natively or by embedding it from a video service) you should upload your video to YouTube (via your own YouTube channel), Facebook, and any other social media you can.